Hi, I’m Chris.

I’m a technology anthropologist, currently with Google’s localization team. I’ve conducted mixed-methods anthropological research across applied areas as diverse as indigenous rights and machine learning.

I hold a Ph.D. in Anthropology from the University of Pennsylvania.

Welcome to my portfolio.

Case Studies

Project Grove: Global Opportunity Finding Among Google’s ‘Extreme’ Users

2022

Identifying ambient computing opportunities by investigating extreme users and vetting ideas among core users.

Global Personas for Youtube Personality Redesign

2024

Evaluating voice and tone for Youtube’s Global Users.

Google Search Collections Pre-Launch Diary Studies

2020

Getting Google Search’s first AI-powered product ready for launch.

Jeans Guide Redesign for American Eagle Outfitters

2016

Leveraging in-store ethnography to elevate American Eagle Outfitters’ online jean-shopping experience.

My design approach.

I employ a user-centered design philosophy by immersing myself in end-users' context and understanding their needs through sound research. This ensures my designs are rooted in real-world insights, fostering solutions that solve real problems while promoting ethical innovation.